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Real Estate

Shape the Market. Showcase the Moment.

Where strategy meets storytelling.

At PICXM, we bring the full force of a strategic communications agency to real estate—combining video production, website design, photography, digital marketing, advertising, and print into one seamless, results-driven experience.

From luxury estates and new developments to brokerage rebrands and listing campaigns, we help real estate professionals stand out, sell faster, and strengthen trust—through content that doesn’t just inform, but inspires action.

Video Production That Moves Buyers

In real estate, video isn’t just an option; it’s a powerful advantage. Properties with video receive 403% more inquiries than those without, underscoring the importance of standing out in today’s market. High-quality video content elevates a property’s appeal, creating a deeper connection with potential buyers by showcasing not just the space but the lifestyle that comes with it.

What makes PICXM different is that cinema is our specialty. From full-length feature films to award-winning advertisements, our team lives and breathes storytelling. We know film and how to capture the beauty and unique story of every building. With a focus on cinematic storytelling, we transform every property —from a starter home to a luxury estate —into an unforgettable visual experience. Our in-house production ensures fast turnaround times without compromising quality, so your listings get the attention they deserve and your clients are always impressed.

Our Expertise

Your website is your digital open house—every second counts. PICXM creates high-performance real estate websites that transform visitors into leads and leads into showings. With sleek, modern layouts, immersive galleries, and SEO-optimized IDX/MLS integrations, every page is designed to convert. Built to sync seamlessly with HubSpot, Zillow, and other lead platforms, your website becomes the cornerstone of a measurable buyer journey.
Real estate photography isn’t about rooms—it’s about emotion. PICXM captures the scale, light, and feeling of every property, creating imagery that elevates listings from available to unforgettable. Through architectural and aerial photography, lifestyle storytelling, and rapid retouching, our visuals bring each property’s unique essence to life and inspire action from qualified buyers.
Video is the new walk-through. PICXM’s production team creates cinematic property tours, agent profiles, and lifestyle videos that bring homes and neighborhoods to life. From 360° Matterport experiences to cinematic highlight reels, our videos do more than showcase features—they sell the feeling of living there.
Your next client is searching right now—let’s make sure they find you. PICXM runs precision-driven ad campaigns across Google, Meta, YouTube, and regional networks that bring qualified buyers directly to your listings. Through targeted audiences, video-led advertising, dynamic retargeting, and HubSpot-powered nurturing, we turn attention into engagement and engagement into action.
Capture, route, nurture, and close—faster. PICXM builds HubSpot-powered systems that connect Zillow, MLS, your website, and paid media leads into one automated pipeline. With instant lead routing, SMS/email follow-up, and real-time analytics, we help you turn inquiries into deals. As a HubSpot-certified partner, PICXM delivers CRM ecosystems that streamline operations and scale your growth.
In an increasingly digital world, print remains powerfully persuasive. PICXM creates high-impact print materials for high-value listings—brochures, mailers, signage, and presentation packets that reflect your brand’s sophistication. Each piece is crafted to complement your digital presence, ensuring a seamless experience from online discovery to in-person connection.
In real estate, reputation is everything. PICXM develops complete brand identities that help agents and brokerages stand out in crowded markets. From visual design to brand storytelling, we create identities that inspire trust, communicate value, and position you as the go-to expert in your territory.
Social media is today’s most powerful open house. PICXM builds and manages your social presence across Instagram, Facebook, LinkedIn, and TikTok—creating authentic, high-quality content that drives engagement and builds credibility. We turn followers into future clients through consistent storytelling and smart community management.
Visibility equals opportunity. PICXM ensures your listings and brand rise to the top of local search results through expert SEO, Google Business optimization, and content strategy. By aligning your digital footprint with buyer intent, we help you appear first where it matters most—when potential clients are ready to take action.
Trust is built over time—and content is how you earn it. PICXM crafts personalized, automated content strategies that keep you top-of-mind throughout the buyer and seller journey. Through market insights, newsletters, and lead-nurture campaigns, we build relationships that turn prospects into clients and clients into lifelong advocates.
Credibility drives conversion. PICXM amplifies your success through strategic public relations, media placements, and award submissions that position you as a trusted authority in your field. By securing meaningful coverage and managing your reputation, we help you build trust before the first handshake.
Every click is an opportunity. PICXM runs data-driven campaigns on Google, YouTube, and Meta to target high-intent buyers at the right moment. Our retargeting strategies ensure that once someone shows interest in your listings, your brand stays in their line of sight—until they schedule a showing.
Efficiency fuels growth. PICXM integrates automation across your marketing and CRM systems to capture leads instantly, trigger personalized follow-ups, and move prospects seamlessly through your sales pipeline. From HubSpot workflows to SMS automation, we build systems that let your team focus on closing, not chasing.
Real estate is local—and relationships are everything. PICXM designs and promotes community events, open houses, and neighborhood activations that build genuine connections and long-term trust. We help you establish presence and loyalty in the markets you serve, one event at a time.
From blueprint to sold-out success, PICXM provides end-to-end marketing for developers and luxury projects. We craft brand identities, 3D renderings, launch campaigns, and sales center materials that bring new communities to life before the first unit is built. Every element drives anticipation, confidence, and conversion.
Decisions are only as strong as the data behind them. PICXM delivers clarity through unified dashboards and reporting that measure campaign performance, cost per lead, and ROI. With actionable insights and transparent data, you’ll always know what’s driving results—and what’s next to optimize.

Featured Real Estate Films

See the story. Feel the difference.

Every project is produced to capture emotion, scale, and intent—turning listings into experiences and brands into market leaders.

Transform first impressions into showings.

Your website is your digital open house—every second counts. PICXM builds high-performance real estate websites designed to convert visitors into leads and leads into showings.

      • Sleek, modern layouts built around property storytelling
      • Integrated photo and video galleries for immersive exploration
      • SEO-optimized pages with IDX/MLS integrations
      • Built to sync seamlessly with HubSpot, Zillow, and other lead platforms

We don’t just design websites—we design buyer journeys.

Real estate photography isn’t about rooms—it’s about emotion.

Our team captures the scale, light, and feeling of every property, elevating listings from “available” to unforgettable.

      • Architectural photography and aerial drone imaging
      • Lifestyle photography that humanizes every space
      • Rapid retouching and next-day turnaround options

Every image tells the story of why this property matters.

Make your listings—and your brand—impossible to ignore.

PICXM runs performance-driven ad campaigns across Google, Meta, YouTube, and regional networks to bring qualified buyers directly to your listings.

      • Precision targeting by audience, income, and geography
      • Video-led advertising for higher clickthrough and engagement
      • Dynamic retargeting to recapture high-intent visitors
      • Lead nurturing and automation powered by HubSpot

Your next client is searching right now—let’s make sure they find you.

Capture. Route. Nurture. Close.

PICXM builds HubSpot-powered pipelines that transform inquiries into deals—connecting Zillow, MLS, website, and paid media leads into one automated system.

HubSpot integrations built for real estate:

      • Lead Capture & Routing: Instantly log and assign leads by agent, office, price tier, or ZIP
      • IDX & Website Forms: Sync property searches and contact forms for automated follow-up
      • Speed-to-Lead: Trigger SMS/email sequences in minutes via JustCall
      • Smart Pipelines: Custom stages (New Inquiry → Qualified → Showing → Offer → Closed)
      • Attribution & Reporting: See which ads, videos, and neighborhoods drive revenue

PICXM is a HubSpot-certified partner—ready to build your real estate growth engine in weeks, not months.

High-impact print for high-value listings.

From luxury brochures and presentation packets to developer mailers and open-house signage, our print design ensures your physical touchpoints feel as refined as your brand.

      • Listing and development brochures
      • Direct mail and postcard design
      • Signage and trade show materials
      • Integrated campaigns that bridge print and digital

Print is alive—and when it’s designed right, it’s powerful.

The PICXM Process: From Discovery to Optimization

Audit and Strategy

We start with a digital audit, analyzing your website, CRM, and campaigns to identify opportunities for growth.

Design and Development

Our designers and developers create high-performance websites tailored to your goals, audiences, and brand story.

CRM and Automation Setup

We implement or refine your HubSpot system to capture leads, automate tasks, and measure performance across every channel.

Campaign Activation

We launch integrated ad, email, and content campaigns that feed directly into your CRM for real-time tracking.

Optimization and Reporting

Every project includes performance monitoring, analytics dashboards, and ongoing recommendations for improvement.

STEP 1
Audit and Strategy

We start with a digital audit, analyzing your website, CRM, and campaigns to identify opportunities for growth.

STEP 2
Design and Development

Our designers and developers create high-performance websites tailored to your goals, audiences, and brand story.

STEP 3
CRM and Automation Setup

We implement or refine your HubSpot system to capture leads, automate tasks, and measure performance across every channel.

STEP 4
Campaign Activation

We launch integrated ad, email, and content campaigns that feed directly into your CRM for real-time tracking.

STEP 5
Optimization and Reporting

Every project includes performance monitoring, analytics dashboards, and ongoing recommendations for improvement.

Why PICXM

Real Estate Doesn’t Wait—and Neither Do We.

PICXM combines agency-level strategy with in-house creative speed to deliver market-ready content on time, every time. We operate as your full-service marketing engine—fast, focused, and built for results.

  • Rapid response and quick-turn production
  • Proven results across luxury, residential, and commercial segments
  • Integrated creative team (Video, Web, Print, Digital) under one roof
  • HubSpot-certified marketing automation experts
  • Data-driven reporting and performance dashboards for total visibility
  • Deep understanding of regional and national real estate markets
  • Scalable systems that grow with your listings, team, and brand
  • Creative precision backed by strategic insight

Results That Speak

Data drives every decision we make—and our clients see the difference. PICXM Real Estate Marketing builds systems that replace guesswork with growth, transforming digital presence into measurable performance.

+300%

increase in qualified leads

HubSpot-powered campaigns that capture, route, and nurture inquiries automatically—converting interest into active showings.

2x

faster sales cycles
Automation eliminates manual follow-up, enabling faster response times and higher close rates across listings and developments.

+400%

MORE BUYER INQUIRIES FROM VIDEO LISTINGS
Cinematic property tours and lifestyle storytelling drive up to four times more engagement than static imagery alone.

150%

INCREASE IN WEBSITE ENGAGEMENT
Modern, mobile-first web design—integrated with IDX/MLS and lead tracking—keeps buyers exploring longer and converting sooner.

50%

REDUCTION IN AD SPEND WASTE
Precision targeting, retargeting, and CRM-connected attribution ensure every marketing dollar delivers measurable ROI.

100%

VISIBILITY INTO PIPELINE & PERFORMANCE
Precision targeting, retargeting, and CRM-connected attribution ensure every marketing dollar delivers measurable ROI.

Marketing That Moves People

Whether you’re launching a development, scaling your brokerage, or marketing a single listing, PICXM helps you tell the stories that inspire action and deliver measurable results—moving people and properties forward.

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